[JaeByrd]

There are a lot of other organizations pertaining to pregnancy/newborns/pregnancy loss that have very similar themes: Heart, hands, feet, belly, etc.

A lot of photography studios offer some sort of pose that is also similar. Very popular since the gal that takes all those newborn photos published some. Hands forming a heart on a pregnant belly, or hands holding a newborn, newborn hands on a parent's hand, newborn in a parent's hands, etc.