I always start in different places depending on the education of the individual I'm dealing with. For instance, if they know nothing about the Bible, they have no idea why we're sinners or why Christ died, so I take them real quickly (if I have time) through the Creation, Fall, and the Coming of Christ to pay for our sins. Then I explain the punishment for sin (establish the need, the penalty, THEN the escape) and finally Christ's payment and how a person receives that. There are different ways to approach it based on the individual you're dealing with.
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